Building Future Cooperative Success Through a Shared Global Brand

The recent global financial crisis triggered a worldwide loss of confidence in the tired investor-owned business model. Consumers and businesses alike are actively looking for alternative models that deliver broader economic and social benefits. Cooperative and mutual enterprise is ideally placed to benefit from this massive cultural shift.

We have an unprecedented opportunity to collectively reach out to our markets with a bold vision of a new business mainstream, one that is built on trust, and which flows from our shared cooperative values.

Central to communicating this common vision effectively is a pervasive brand in which we can all share, and which differentiates us as ethical cooperative enterprises. This brand already exists, it has been carefully developed for the last ten years in readiness for this opportunity. It is global, verifiable, pervasive, powerful, and values-driven.

.coop is the de facto verifiable brand identity for cooperatives worldwide. With its primary focus online it is perfectly suited to supporting and promoting cooperative identity in the fastest developing business environment that is revolutionizing the way we all live and work.

Each website visit and each email sent reinforces the distinctive and trusted nature of our cooperatives, building recognition amongst consumers and delivering a new cultural awareness of the scale, diversity and values of cooperative enterprise. 

.coop is also highly effective offline, subtly and effectively stating your cooperative difference on every piece of communication your organisation produces.

.coop is a “social brand”, a powerful mark that sits quietly and comfortably alongside your cooperative’s business branding, and which is shared with many thousands of other cooperative enterprises around the globe, building a worldwide network of trust.